Serbian Chamber of Commerce, Embassy of Serbia in Belgium and culture association “MIkser”, have organized project “ SERBIA IN REDESIGN: MIKSER & GUESTS” – presentation of MIKSER festival and potentials of Serbian creative industry , January 28th – February 1st
Within exhibition “ SERBIA IN REDESIGN: MIKSER & GUESTS”, beside 18 talented designers from Balkans, partner organizations of Mikser festival have been introduced : “Strawberry energy” , Forestry faculty /University of Belgrade /, creative collective “ SuperDot “.
Event has been attended by large number of European diplomats headed by Mr. Jelko Kacin, member of EU parlament, special envoy to Serbia. Mr Kacin has opened the exhibition, and underlined in his opening speech that Mikser has succeeded where politicians and businessman have failed – joining regional efforts towards mutual goal.
MS Vesna Arsic, Ambassador of Serbia in kingdom of Belgium and MS Suzana Grubjesic, vice president of government of Serbia in charge of EU integrations, have supported efforts of Serbia to present itself in a modern and innovative way , that can change stereotypical image of Serbia , by their presence on the exhibition.
Serbian creative minds have completely transformed the space, normally a press center, used as a venue for the exhibition of young Balkan designers.
Agency “SuperDot” has presented designed products known under “ MooShema” brand : tablecloths, lamps, bags, aprons as well as “Serbian Sky”, art photography exhibition by Ugljesa Vrcelj.
Our multimedia artist Ugljesa Vrcelj (SuperDot), one of the project members, has held the lecture about the possibilities for small creative companies to develop business opportunities and has presented roll models of new design endeavors and potential of Serbian creative industry.
Ugljesa Vrcelj concluded that realization of this idea is extraordinary chance for production in Serbia, which he considers basis for any progress.
“We have a problem that young people have no contact with the industry which has literally ceased to exist. It is time that in Serbia , besides (marketing) services, you can also achieve added value from products” – Vrcelj underlined.